Microsoft has formally announced Windows Azure, its on-demand server solution. So what's so great about it? YOU MAY ASK.

Well lets imagine you're somebody like Ticketmaster for example who experience high demand on server time whenever tickets for major preforming artist go on sale.

Now I Know That May Not Sound At All Beneficial To Me You May Say But Like All Good Storeys There Is A Much Better Side To The Plot.

Now, instead of splashing out thousands on (idle) server kits to cope with the demand of rushing fans desperate to get there sugar drenched hands on a take that comeback tore, you can rent it from Microsoft on a pay-as-you go basis whenever the need arises.

I was in London last week to see presentations from various organisations on how Azure can be used to help take excess server strain from their applications, some of whom demonstrated apps already running on the platform, as well as a few that might go over to the blue side.

AhA OK NO THE BEST JOKE BUT YOU CANT BLAME ME FOR TRYING.